LaTanya Beauregard // Creative Director
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And as a Creative Director I am a conduit between those stories and the consumer.
Clients are my partners and I work closely with them to find the strategy and creative that best fits our distinct brand identities, and then produce high-quality content that meets objectives. There's nothing like hitting the mark with the consumer and creating visuals and assets that evoke a human emotion.
Often this means thinking far past the brief, up the chain to the cultural pulse of the brand, overlooked opportunities, new tactics, unexpected roadblocks, and more efficient ways to deploy budgets for maximum impact. I look for the real problem. It means having deep relationships with clients, creating dialogue, and iterating quickly.
Powerful ideas combined with beautiful design can create meaningful and impactful brand experiences. I've been a visual storyteller and innovator as a Creative Director and Art Director for 14 years and enjoying each moment. Crafting creative and innovative ideas for Pandora - The World of Avatar, Harken Interiors, Ghost Bed, Disney Cruise Line, La Nouba Cirque Du Soleil, Disney's Aulani Resort and Spa in Ko' Olina and most recently the launch of Shanghai Disneyland Resort.
I believe in building small, talented teams to tackle large problems. I enjoy pairing the best people to the task and allowing them to thrive. It’s the only way, really.
2016 Orlando Business Journal Top 40 under 40 // AdColor // OneClub // AIGA // Florida A&M University Speaker // University of Central Florida Speaker // NAPW // 3% Conference // Lean-In
